📱 How to Use Emojis in SMS Messages

💡 What This Is

Emojis can make your text messages feel friendlier and more personal. This guide walks through how Universal Credit Plan subscribers can use them thoughtfully — without impacting deliverability or making messages feel spammy.

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🎯 Why It Matters

Mobile carriers automatically filter messages that look promotional or suspicious.

Too many emojis (or the wrong ones) can:

• Reduce delivery rates

• Increase filtering or blocking

• Make your message look untrustworthy

• Split your message into multiple texts

• Increase SMS segment costs (more credits)

Using emojis thoughtfully helps your messages feel human and land reliably.

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✅ How to Use Emojis the Right Way

Keep emojis minimal

1. Use  1-2 emojis per message, max of 3 for longer texts

2. If the message works without one, skip it

Example:
We’ll be in your area today 🏡 Want a quick estimate?

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Choose emojis that match your message

1. Pick emojis that support the meaning

2. Keep it professional and relevant

3. Use emojis to clarify tone, not decorate

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Avoid stacked or repeated emojis

1. Do not repeat the same emoji multiple times

2. Avoid emoji “rows” or decorations

Avoid:
🔥🔥🔥
💰💰💰
🚨🚨🚨

These patterns often look like spam and may be filtered by carriers.

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Always include real text

1. Never send emoji-only messages

2. Make sure every message includes clear words

Instead of:
👍

Send:
👍 Got it — see you tomorrow at 10am

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Watch your message length

1. Emojis reduce your character limit

2. Messages may split into multiple segments

3. More segments = higher SMS costs

Tip: Use fewer emojis in longer messages with links or opt-out language.

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✉️ How message length affects credits

1. Text messages are sent in small chunks called message segments

2. Regular text fits about 160 characters per segment

3. Messages with emojis or special characters fit about 70 text characters per segment

4. Longer messages will use more than one segment, which results in the use of more credits

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Avoid “fancy” characters that increase cost

Some characters also trigger Unicode (not just emojis), including:

• “smart quotes”

• long dashes —

• bullets •

• special symbols ™ ® ©

• accented letters é ñ ü

Tip: Use plain text when possible to keep messages shorter and cheaper.

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Keep your tone natural

1. Write like you’re texting a real person

2. Avoid ALL CAPS

3. Avoid excessive punctuation (!!!)

4. Avoid “urgent” or hype-style messaging

Friendly and clear always performs better than flashy.

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Protect links and opt-out text

1. Avoid placing emojis directly next to links

2. Keep spaces around URLs

This helps prevent broken links and improves compliance.

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⭐ Quick Tips

• Less is more

• 1–2 emojis is plenty

• Use emojis only when they add meaning

• If it feels gimmicky, remove it

• Plain text = longer messages + lower costs

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❓ FAQs  

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