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🛡️SMS and 10DLC Compliant Messaging

How GlassHouse keeps your business texting trusted, deliverable, and carrier-approved.

💡What is Compliance

Business text messaging in the U.S. is regulated by mobile carriers to protect consumers from spam and fraud.

To send SMS reliably, businesses must register their brand, define approved messaging use cases, and follow consent rules under the 10DLC framework.

GlassHouse manages this entire process for you — from registration to ongoing monitoring — so your messages remain fast, trusted, and compliant.

🎯Why SMS Compliance Matters

Without proper registration, business text messages may be blocked, delayed, or filtered by carriers. Inconsistent delivery, slowed send speeds, and number suspensions are common outcomes when compliance requirements aren’t met.

With GlassHouse compliance in place, your messaging program is built for reliability and scale — with higher deliverability, fewer carrier flags, and long-term stability.

⚙️How GlassHouse Handles Compliance

Brand Registration
We register your business with U.S. carriers using 10DLC standards to establish brand trust.

Campaign Approval
Your messaging purpose is reviewed and approved to align with carrier policies.

Number Provisioning
You’re assigned trusted local or dedicated phone numbers tied directly to your registered brand.

Automatic Opt-Out Protection
GlassHouse enforces required safeguards automatically, including STOP and HELP handling, unsubscribe management, and quiet hours.

Ongoing Monitoring
We continuously monitor delivery health and carrier feedback to prevent issues before they impact sending.

⏱️Typical Registration Timeline

Most businesses are fully compliant and ready to send within 3–5 business days, depending on carrier review volume and data accuracy.

🤖Messaging Best Practices (Built In)

GlassHouse includes intelligent guardrails in our message template builder to help keep your SMS content compliant before it’s ever sent.

Our AI-assisted checks are designed to guide — not block — helping teams write messages that align with carrier requirements while still sounding human and on-brand.

The system helps prevent:

  • Spam-style or misleading language

  • Excessive links or high-risk phrasing

  • Overuse of ALL CAPS or emojis

  • Content patterns that trigger carrier filtering

These guardrails reduce risk, improve deliverability, and help teams send confidently — without needing to memorize compliance rules.

Final responsibility for message content remains with the sender, but GlassHouse provides proactive guidance to help keep messaging on the right side of carrier standards.

⭐The GlassHouse Advantage

GlassHouse makes SMS compliance automatic — not manual.

We handle registration, approvals, phone number provisioning, opt-outs, and delivery monitoring so you can focus on growth, not carrier rules.