12/18/2025: New Increased SMS Character Limits & Opt-Out Compliance

What’s New

Required Opt-Out Language for All Initial SMS Outreach

• All initial SMS outreach messages now automatically include:
  “Reply STOP to opt out”

• This requirement applies to all plans

• The opt-out language:

  • Cannot be removed

  • Counts toward the total character limit

• Follow-up messages sent via Automations or Bulk Reply are not affected

Increased SMS Character Limits for Universal Credit Plans

• Organizations on the Universal Credit Plan can now send messages up to 450 characters

• Messages over 300 characters use 1 additional SMS credit per message

• Organizations not on Universal plans remain capped at 300 characters

Clear Credit Indicators Before Sending

• When messages exceed 300 characters, GlassHouse displays:

  • Updated credit cost (highlighted in orange)

  • Character count

  • Informational icon indicating additional credit usage

These updates ensure SMS compliance across all plans while giving Universal plan customers more flexibility and transparency when sending messages.