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Automations – How to Schedule SMS Follow-Up Messages

Learn how to schedule SMS follow-up messages to send automatically using Automations in GlassHouse.

💡 What It Is

Automations in GlassHouse allow you to send SMS messages automatically when specific events occur — like when a lead becomes Warm or Hot. Instead of manually sending each text from the Sales Board, you can create workflows that deliver messages instantly or on a set schedule, keeping your outreach consistent and hands-free.

Once your triggers and message templates are set, GlassHouse takes care of the timing, delivery, and follow-up — so you can focus on real conversations and converting leads, not managing message queues.

 

🎯 Why You Want to Use It

Automations eliminate repetitive follow-up work and keep your outreach consistent.
By scheduling text messages to send automatically when certain triggers occur, you ensure timely contact with every qualified lead — without needing to manually send messages from the Sales Board.

⚙️ How It Works

Each GlassHouse account includes ready-made automation templates and the option to create your own.
Follow these steps to build an SMS-specific automation that works around your lead activity.

Prepare Your Templates

  1. Navigate to Templates from the left-hand menu.

  2. Create or edit your Warm and Hot message templates.

  3. Check the box labeled Allow Template for Automations in the bottom left corner of the template.

  4. Select Text as your communication method.

Edit Template

🧩 Pro Tip:
Hot leads can be triggered by link clicks or positive replies. Keep your SMS content broad enough to fit either use case.

 

Set Up the Automation

  1. From the left-hand menu, select Automations.

  2. Click + Create Automation or edit an existing one.

  3. Define your Trigger, such as:

    • When a lead becomes Hot

    • When a lead becomes Warm

  4. Under Action, select Send SMS.

  5. Choose the appropriate Template and confirm message text.

 GlassHouse Automations

🧩 Pro Tip:
Automations are ideal for next-day or delayed sends — they keep communication timely without overwhelming new leads.

Save and Activate

  • Review all trigger and message details.

  • Click Save to store your workflow.

  • Toggle the automation ON to activate it.

  • Once live, GlassHouse will send your SMS messages automatically based on your trigger setup.

⚠️ Important:
Automations contact only the number tied to the event that triggered the lead status change. Safeguards prevent duplicate sends from automatic Warm transitions.

 

 

🙋‍♀️ FAQs

Question Answer
What’s the difference between Automations and Sales Board scheduling? Sales Board scheduling handles one-time sends. Automations handle recurring or trigger-based sends.
Can I edit a live automation? Yes. Pause it first, make changes, then toggle it back on.
Will template edits update existing automations? Yes — automations always use the latest saved version of your template.
Do automations bypass contact limits? Yes. Warm/Hot-triggered automations bypass standard contact frequency restrictions.

🧠 Pro Tips

  • Use automations for hands-free follow-ups after Warm/Hot lead transitions.

  • Keep templates short, compliant, and branded with your business name.

  • Test small before scaling to full lead lists.