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Coming Soon: Local Area Codes for SMS Messaging

We’re excited to announce that GlassHouse will be transitioning from Toll-Free Numbers (TFNs) to local area codes for outbound SMS messaging. This update is designed to improve trust, deliverability, and response rates by giving your customers a familiar, local number when you reach out to them.

What’s Changing

Right now, SMS messages are sent through a shared Toll-Free Number.
With our upcoming update, your account will be able to send messages from a dedicated local area code number that matches your service area.

This brings major advantages:

  • Higher trust: Customers respond more often to local numbers

  • Better deliverability: Local numbers see fewer carrier blocks than TFNs

  • More consistent branding: Your texts feel personalized and community-focused

  • Future-proofing: Local area codes align with upcoming carrier regulations

What You Need to Do

To get your local number assigned correctly, we’ll need a few pieces of information for 10DLC registration and compliance.

If you haven’t submitted your required information, please schedule a quick 15-minute setup call so we can gather everything required:
👉BOOK YOUR TIME HERE

Completing this step ensures your transition from TFN → Local Area Code is smooth and your new number activates as soon as the feature goes live.

Why This Matters

Local numbers consistently outperform toll-free numbers in trust, reply rates, and long-term deliverability. Moving to area codes that match your market helps you WIN smarter with every message.

Status

🟦 In Development
Estimated rollout: Q4