How To Add a CTA Button to Your Email Campaign

💡 What It Is

Adding a Call-to-Action (CTA) button to your email campaign makes your emails more interactive and drives clicks directly to your website, booking page, or special offer.

Instead of just including a plain text link, a styled button helps your message stand out and increases your conversion rates.

🎯 Why You Want to Use It

• Boost engagement: Buttons attract attention and encourage clicks.

• Drive conversions: Perfect for “Get a Quote,” “Book Now,” or “Learn More.”

• Stay on brand: You can customize the button color, shape, and text to match your company’s style.

⚙️ Step-by-Step Instructions

1. Open the Button Generator
Use this online tool to create your button:
🔗 https://buttonoptimizer.com (or any HTML button generator you prefer)

2. Create Your Button Text
Enter the phrase you want to display — for example:

• • “Click Here for a Free Quote”

  • “Get 10% Off”

  • “Schedule Your Estimate”

3. Choose a Button Color

• • If you want a custom color, use a Color Picker extension in Chrome to grab the exact color code (e.g., your brand’s orange or blue).
  • Paste that hex code (like #FF7A00) into the color field of the button generator.

💡 Pro Tip: Keep the color bright enough to stand out but still on-brand with your other design elements.

4. Customize the Style
Experiment with:

• • Rounded or square corners

  • Bubble or flat effects

  • Font size and padding

Once it looks the way you want, click Embed.

5. Copy the Embed Code

• • Highlight and copy the first embed code option — this is the Direct HTML link you’ll paste into Instantly.

6. Add the Button

• • Open your campaign.
  • Go to Sequences and open the email step where you want to add the button.
  • Click the ➕ More Rich → Insert Image option.
  • Paste the embed code you copied earlier.
  • Click Insert — your button will now appear inside your campaign editor.

7. Link the Button to a Page

• • Hover over your new button.
  • Click Insert Link.
  • Paste the website or landing page URL you want it to open (e.g., your booking page or quote form).
  • Click Insert.

✅ That’s it — your clickable CTA button is now ready to go!

🎥 Watch the Video: How To Add a CTA Button to Your Email Campaign

🙋 FAQs