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How to Set Up & Customize Your Landing Page

Customize your landing page’s CTA, link, and colors to improve conversions and brand consistency.

💡  What It Is

Each GlassHouse account automatically includes a custom landing page with:

  • Your business branding

  • A built-in lead capture form

  • A customizable CTA button and link

This landing page is used in all outbound messaging and improves conversions, tracking, and deliverability.

🎥Watch the Video: Landing Page Set Up

🎯 Why You Want to Use It

Landing pages help you:

  • Generate more hot leads

  • Improve message deliverability with a consistent routing domain

  • Increase ROI visibility by attributing leads to campaigns

  • Maintain brand awareness with a consistent design and CTA flow

⚙️ How It Works

1. Navigate to Settings

Click Settings from the left-hand menu.

Inside Settings, select Landing Page.

Landing Page

3. Click “Edit” for the following items:

CTA Text: Customize your call-to-action.

Examples:

  • “Click here for a free quote”

  • “Schedule your estimate”

  • “Get $100 off this month”

Link: Choose where prospects go after clicking the CTA button:

  • Your website

  • A service page

  • A tracking link

Button Color: Defaults to your logo color but can be changed anytime.

Save Changes: Click Save to update your landing page instantly.

🙋‍♀️ FAQs

Question Answer
What happens when a lead completes the form on my landing page? Form submissions automatically appear in the prospect’s Activity log inside GlassHouse. You’ll see the name, email, phone number, and message they entered. Customers will still receive a Hot Lead email notification for each completed form.
Form Submission

 What happens when a         prospect clicks the CTA   button on my landing   page?

CTA clicks also appear in the Activity log and show how prospects are engaging with your landing page. CTA clicks are informational only and do NOT trigger warm/hot status changes or create leads.

 CTA Link Click Activity
Do I have to set anything up? No — the landing page is created automatically for you. You can customize the CTA text, button color, and redirect link anytime.
Can I override the redirect link for a single message? Yes — you can change the link during the Preview & Send stage without updating your default landing page settings.
Does changing the button color affect anything else? No — changing the color only updates the styling of your landing page’s CTA button.