Templates
Create and manage templates for outreach, automations, and campaigns.
💡 What It Is + Why You Want to Use It
The Template Builder is where you create and manage all messaging used across the platform.

From here, you can create:
- Individual Messages — one-time or reusable outreach
- Automated Responses — used for Hot Lead follow-up
- Campaign Messages — used in Campaign Sequences
Templates include Ask Jackie AI to generate personalized, high-performing SMS content.
Use it to create, reuse, and send consistent messaging across campaigns and automations.
⚙️ How to Use Template Builder
Create and Build a Template
- Navigate to Templates
- Select Create>Individual Message
- Enter a template name
- Select Next
- Enter a short message idea
- (Optional) Enhance with Ask Jackie AI
- Refine your message:
- edit text
- insert placeholders
- re-enhance if needed
- Select Next to preview
- Select Save & Publish
🔁 How Templates Are Used
Templates are used when sending messages or building Campaigns.
- Send a message to a single group using a Template
- Apply Templates within Campaigns to automate follow-up over time
To create and manage Campaigns, use our 👉Campaigns guide.
🧪 A/B Testing - Coming Soon
Templates support A/B testing so you can compare message performance and improve results over time.
- Create variations using Create A/B Testing
- Each version is distributed across your audience
- Track performance using clicks and replies
⚠️ Important Notes + FAQs
| Question | Answer |
|---|---|
| Can I enhance older templates with Jackie? | Yes — open any template and click Enhance. |
| Do placeholders work on older templates? | Yes — placeholders work across all templates. |
| Will Jackie include my landing page link? | Yes — SMS messages use landing page links for compliance. |
| If I override a link, does it change defaults? | No — applies only to that message. |
| Are emails affected by Jackie AI? | No — Jackie AI applies only to SMS. |
| Where are Templates used? | In Campaigns and manual sends from the Sales Board. |