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Templates

Create and manage templates for outreach, automations, and campaigns.

💡 What It Is + Why You Want to Use It

The Template Builder is where you create and manage all messaging used across the platform.

Screenshot 2026-04-14 at 10.01.24 AM

From here, you can create:

  • Individual Messages — one-time or reusable outreach
  • Automated Responses — used for Hot Lead follow-up
  • Campaign Messages — used in Campaign Sequences

Templates include Ask Jackie AI to generate personalized, high-performing SMS content.

Use it to create, reuse, and send consistent messaging across campaigns and automations.


⚙️ How to Use Template Builder

Create and Build a Template

  1. Navigate to Templates
  2. Select Create>Individual Message
  3. Enter a template name
  4. Select Next
  5. Enter a short message idea
  6. (Optional) Enhance with Ask Jackie AI
  7. Refine your message:
    • edit text
    • insert placeholders
    • re-enhance if needed
  8. Select Next to preview
  9. Select Save & Publish

🔁 How Templates Are Used

Templates are used when sending messages or building Campaigns.

  • Send a message to a single group using a Template
  • Apply Templates within Campaigns to automate follow-up over time

To create and manage Campaigns, use our 👉Campaigns guide.


🧪 A/B Testing - Coming Soon

Templates support A/B testing so you can compare message performance and improve results over time.

  • Create variations using Create A/B Testing
  • Each version is distributed across your audience
  • Track performance using clicks and replies

See: 👉 How to Create and Use Template A/B Testing 


⚠️ Important Notes + FAQs

Question Answer
Can I enhance older templates with Jackie? Yes — open any template and click Enhance.
Do placeholders work on older templates? Yes — placeholders work across all templates.
Will Jackie include my landing page link? Yes — SMS messages use landing page links for compliance.
If I override a link, does it change defaults? No — applies only to that message.
Are emails affected by Jackie AI? No — Jackie AI applies only to SMS.
Where are Templates used? In Campaigns and manual sends from the Sales Board.