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Understanding Webhooks in GlassHouse

Learn what webhooks are, how they work in GlassHouse, and common use cases for receiving real-time lead and activity updates through webhook integrations.


💡 What Webhooks Are

Webhooks allow GlassHouse to send data to another system automatically when a specific event occurs, such as a workflow automation being triggered.

Instead of your system checking GlassHouse for updates, GlassHouse sends an HTTP POST request to a URL you provide as soon as the event happens.

Webhook requests include structured JSON data such as lead details, contact information, and activity history.

🎯 Why You Would Use Webhooks

Webhooks are used to keep systems in sync in real time.

They are commonly used to:

  • Receive lead and activity updates immediately

  • Trigger automation in external systems

  • Reduce manual data exports or imports

  • Support custom integrations and reporting

Webhooks are especially useful when timing and automation are important.

🧠 Common Use Cases

Webhooks can support many workflows, including:

  • Sending leads to external CRMs or databases

  • Triggering SMS, email, or marketing automation tools

  • Syncing lead status changes across systems

  • Logging lead activity for reporting or auditing

  • Powering internal dashboards or tools

How webhooks are used depends on your systems and workflows.

🛠️ How Webhooks Work in GlassHouse

At a high level:

  1. You configure a webhook URL in GlassHouse

  2. A workflow automation is triggered

  3. GlassHouse sends an HTTP POST request to your endpoint

  4. Your system processes the data and returns a success response

If your endpoint confirms successful processing, no further action is required.

🔐 Security & Reliability Basics

GlassHouse webhooks support optional request signing using HMAC-SHA256 to help verify request authenticity.

To support reliability:

  • Each request includes an Idempotency-Key

  • Your endpoint should handle duplicate requests safely

  • Your endpoint should return an HTTP 200–299 response when processing succeeds

🔗Ready to learn more?  👉 How to Configure GlassHouse Webhooks

🙋 FAQs

Question Answer
Do I need to be an engineer to use webhooks? Not necessarily. Many teams work with implementation partners or internal technical resources to set them up.
Are webhooks sent in real time? Yes. Webhooks are sent immediately when the configured workflow event occurs.
Can webhook data be customized? The payload structure is standardized. Customization happens in how your system processes the data.
What happens if my endpoint is unavailable? GlassHouse may retry the request. Your system should handle duplicates using the Idempotency-Key.